{"id":703767,"date":"2022-11-30T10:43:47","date_gmt":"2022-11-30T13:43:47","guid":{"rendered":"https:\/\/bahiaeconomica.com.br\/wp\/beta\/?p=703767"},"modified":"2022-11-30T10:43:49","modified_gmt":"2022-11-30T13:43:49","slug":"vendas-black-friday-caem-18-na-bahia-diz-pesquisa-cielo","status":"publish","type":"post","link":"https:\/\/bahiaeconomica.com.br\/wp\/2022\/11\/30\/vendas-black-friday-caem-18-na-bahia-diz-pesquisa-cielo\/","title":{"rendered":"VENDAS BLACK FRIDAY CAEM -1,8% NA BAHIA, DIZ PESQUISA CIELO"},"content":{"rendered":"\n<p>A Black Friday &#8211; que aconteceu no varejo brasileiro na \u00faltima sexta-feira (25) &#8211;\u00a0 teve vendas apenas 0,2% maiores na regi\u00e3o Nordeste em compara\u00e7\u00e3o ao per\u00edodo equivalente de 2021. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Na Bahia, o \u00edndice caiu -1,8%. O per\u00edodo de vendas deste ano contou com uma Copa do Mundo acontecendo ao mesmo tempo, o que pode ter influenciado as vendas em alguns setores. O dado faz parte do \u00cdndice Cielo de Varejo Ampliado (ICVA), produzido e divulgado pela Cielo.<\/p>\n\n\n\n<p>Para avaliar a performance de vendas relacionada \u00e0 data e apoiar vendedores de todo o Brasil com intelig\u00eancia de neg\u00f3cios, a gigante de pagamentos analisou dados de venda do varejo f\u00edsico e online. Na avalia\u00e7\u00e3o do superintendente de dados e inova\u00e7\u00e3o da Cielo, Vitor Levi, a Black Friday tem se fortalecido de 2020 para c\u00e1. Deixo o porta-voz \u00e0 disposi\u00e7\u00e3o para comentar sobre as tend\u00eancias, envio release abaixo e dados de outros setores e regi\u00f5es.<\/p>\n\n\n\n<p>&#8211; O varejo na Black Friday 2022 apresentou crescimento de 6,9% no faturamento nominal, na compara\u00e7\u00e3o com 2021. O canal e-commerce foi o destaque, com 21,1% de alta<\/p>\n\n\n\n<p>&#8211; Na vis\u00e3o setorial, Drogarias e Farm\u00e1cias apresentou o maior crescimento, atingindo 25,9% comparado ao mesmo per\u00edodo de 2021. O restante dos segmentos teve a seguinte performance: Turismo e Transporte (+25,1%), Cosm\u00e9ticos e Higiene Pessoal (+22,2%), Bares e Restaurantes (+18,6%), Vestu\u00e1rio (+11,8%), Supermercados e Hipermercados (+11,7%), Varejo Aliment\u00edcio Especializado (+10,3%), Livrarias, papelarias e afins (+9,4%), Veterin\u00e1rias e Pet-Shops (+6,7%), \u00d3ticas e Joalherias (+4,6%), Materiais para Constru\u00e7\u00e3o (+4,3%), M\u00f3veis, Eletro e Depto (-3,6%). Demais setores apresentaram crescimento de 6,4%<\/p>\n\n\n\n<p>&#8211; O varejo f\u00edsico da regi\u00e3o Sul do Pa\u00eds apresentou o maior crescimento, de 14,2% na compara\u00e7\u00e3o com 2021; Rio Grande do Sul foi o estado com a maior alta, atingindo 18,4%. As demais regi\u00f5es apresentaram os seguintes resultados: Sudeste (+6,5%), Centro-Oeste (3,5%), Nordeste (+0,2%) e Norte (-2,9%). O estado onde houve a baixa mais expressiva foi a Bahia, onde o faturamento do varejo f\u00edsico caiu 1,8% na compara\u00e7\u00e3o entre a Black Friday de 2021 e 2022.<\/p>\n\n\n\n<p>Foto: divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday &#8211; que aconteceu no varejo brasileiro na \u00faltima sexta-feira (25) &#8211;\u00a0 teve vendas apenas 0,2% maiores na regi\u00e3o Nordeste em compara\u00e7\u00e3o ao per\u00edodo equivalente de 2021.<\/p>\n","protected":false},"author":1,"featured_media":701033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VENDAS BLACK FRIDAY CAEM -1,8% NA BAHIA, DIZ PESQUISA CIELO - Bahia Economica<\/title>\n<meta name=\"description\" content=\"O maior portal de Economia da Bahia ECONOMIA \/ POL\u00cdTICA Bahia Economica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bahiaeconomica.com.br\/wp\/2022\/11\/30\/vendas-black-friday-caem-18-na-bahia-diz-pesquisa-cielo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VENDAS BLACK FRIDAY CAEM -1,8% NA BAHIA, DIZ PESQUISA CIELO - 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