{"id":487748,"date":"2020-08-26T14:50:50","date_gmt":"2020-08-26T17:50:50","guid":{"rendered":"https:\/\/bahiaeconomica.com.br\/wp\/beta\/?p=487748"},"modified":"2020-08-26T14:53:25","modified_gmt":"2020-08-26T17:53:25","slug":"lideres-do-e-commerce-no-brasil-aprovam-antecipacao-da-black-friday","status":"publish","type":"post","link":"https:\/\/bahiaeconomica.com.br\/wp\/2020\/08\/26\/lideres-do-e-commerce-no-brasil-aprovam-antecipacao-da-black-friday\/","title":{"rendered":"L\u00cdDERES DO E-COMMERCE NO BRASIL APROVAM ANTECIPA\u00c7\u00c3O DA BLACK FRIDAY"},"content":{"rendered":"<p><strong>Por: Jo\u00e3o Paulo Almeida\u00a0<\/strong><\/p>\n<p>O Governo Federal anunciou a segunda edi\u00e7\u00e3o da \u201cSemana Brasil\u201d, tamb\u00e9m conhecida como \u201cBlack Friday Brasileira\u201c. O evento est\u00e1 marcado para <!--more-->acontecer de 3 a 13 de setembro com a promessa de \u201cunir todo o com\u00e9rcio e varejo do Pa\u00eds para celebrar a retomada, com seguran\u00e7a, da economia e dos empregos\u201d. Com iniciativa da Secretaria Especial de Comunica\u00e7\u00e3o Social do Minist\u00e9rio das Comunica\u00e7\u00f5es, coordenada pelo Instituto para Desenvolvimento do Varejo (IDV), a edi\u00e7\u00e3o do ano passado teve participa\u00e7\u00e3o de 14 milh\u00f5es de empresas no pa\u00eds.<\/p>\n<p><strong>Em entrevista ao portal Bahia Econ\u00f4mica<\/strong>, Marcelo Ribeiro, gerente de brand Mkt e Comunica\u00e7\u00e3o do Olist, explicou que a expectativa \u00e9 muito boa para o momento. \u201c A expectativa \u00e9 a melhor poss\u00edvel, principalmente devido ao aumento tanto de lojistas quanto de consumidores. No total do e-commerce, foram mais de 100 mil novas lojas no 1\u00b0 semestre e mais de 5 milh\u00f5es de novos consumidores\u201d, explicou.<\/p>\n<p>Tamb\u00e9m em entrevista ao portal Nara Iachan, cmo e fundadora da plataforma cuponeria de cupons de desconto no Brasil explicou que, \u201cComo as pessoas esperam para comprar nessa data, esperamos para o Black Friday uma demanda muito alta, assim como nos outros anos. O que acontece, por\u00e9m, \u00e9 que alguns dos produtos e servi\u00e7os que tinham vendas altas em outros anos devem dar espa\u00e7o a outros\u201d, disse.<\/p>\n<p>Carol Manciola, ceo da empresa posiciona comentou que \u201cBoa parte do movimento da Black Friday se d\u00e1 por meio de plataformas digitais. O fato de termos uma popula\u00e7\u00e3o mais &#8220;acostumada&#8221; com esse canal de compras faz com que a expectativa em rela\u00e7\u00e3o ao volume de transa\u00e7\u00f5es seja maior. Se por um lado, a demanda no com\u00e9rcio online aumentou, a oferta tamb\u00e9m cresceu\u201d, explicou.<\/p>\n<p>Foto: divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Jo\u00e3o Paulo Almeida\u00a0 O Governo Federal anunciou a segunda edi\u00e7\u00e3o da \u201cSemana Brasil\u201d, tamb\u00e9m conhecida como \u201cBlack Friday Brasileira\u201c. O evento est\u00e1 marcado para<\/p>\n","protected":false},"author":1,"featured_media":421096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u00cdDERES DO E-COMMERCE NO BRASIL APROVAM ANTECIPA\u00c7\u00c3O DA BLACK FRIDAY - Bahia Economica<\/title>\n<meta name=\"description\" content=\"O maior portal de Economia da Bahia ECONOMIA \/ POL\u00cdTICA Bahia Economica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bahiaeconomica.com.br\/wp\/2020\/08\/26\/lideres-do-e-commerce-no-brasil-aprovam-antecipacao-da-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00cdDERES DO E-COMMERCE NO BRASIL APROVAM ANTECIPA\u00c7\u00c3O DA BLACK FRIDAY - 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