{"id":327447,"date":"2019-05-14T09:02:38","date_gmt":"2019-05-14T12:02:38","guid":{"rendered":"https:\/\/bahiaeconomica.com.br\/wp\/beta\/?p=327447"},"modified":"2019-05-14T09:02:38","modified_gmt":"2019-05-14T12:02:38","slug":"comercio-eletronico-fatura-r-22-bilhoes-no-dia-das-maes","status":"publish","type":"post","link":"https:\/\/bahiaeconomica.com.br\/wp\/2019\/05\/14\/comercio-eletronico-fatura-r-22-bilhoes-no-dia-das-maes\/","title":{"rendered":"COM\u00c9RCIO ELETR\u00d4NICO FATURA R$ 2,2 BILH\u00d5ES NO DIA DAS M\u00c3ES"},"content":{"rendered":"<p style=\"text-align: justify;\">O e-commerce faturou R$ 2,2 bilh\u00f5es no Dia das M\u00e3es em 2019, alta nominal (sem considerar a infla\u00e7\u00e3o) de 5% na compara\u00e7\u00e3o com 2018 (R$ 2,09 bilh\u00f5es), segundo a Ebit|Nielsen, empresa de mensura\u00e7\u00e3o e an\u00e1lise de dados sobre o com\u00e9rcio eletr\u00f4nico. O n\u00famero de pedidos aumentou 20%, para 5,5 milh\u00f5es, enquanto o t\u00edquete m\u00e9dio registrou retra\u00e7\u00e3o de 12%, para R$ 402. O levantamento abrange as compras realizadas entre os dias 27 de abril e 11 de maio.<\/p>\n<p style=\"text-align: justify;\">O per\u00edodo do Dia das M\u00e3es pode corresponder a 3,6% dos R$ 61,2 bilh\u00f5es previstos em faturamento pelo e-commerce em 2019, sendo a segunda data comemorativa mais importante para o calend\u00e1rio do varejo nacional (perde apenas para Natal, que compreende Black Friday).<\/p>\n<p style=\"text-align: justify;\">Moda e acess\u00f3rios, Perfumaria e cosm\u00e9ticos e Casa &amp; decora\u00e7\u00e3o foram as categorias mais compradas. O ranking do faturamento, por sua vez, foi liderado por Eletrodom\u00e9sticos, Telefonia\/Celulares e Casa &amp; Decora\u00e7\u00e3o. &#8220;Apesar de maior participa\u00e7\u00e3o online, os brasileiros est\u00e3o mais cautelosos nos gastos. Eles procuram manter o or\u00e7amento livre de d\u00edvidas, deixando para desembolsar mais nas v\u00e9speras da data, ap\u00f3s pagamento das contas. N\u00e3o podemos dizer que esse \u00e9 um comportamento definitivo, mas um indicador, que ser\u00e1 confirmado ou n\u00e3o no decorrer do ano\u201d, diz Ana Szasz, head de Ebit|Nielsen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O e-commerce faturou R$ 2,2 bilh\u00f5es no Dia das M\u00e3es em 2019, alta nominal (sem considerar a infla\u00e7\u00e3o) de 5% na compara\u00e7\u00e3o com 2018 (R$ 2,09 bilh\u00f5es), segundo a Ebit|Nielsen, empresa de mensura\u00e7\u00e3o e an\u00e1lise de dados sobre o com\u00e9rcio eletr\u00f4nico. O n\u00famero de pedidos aumentou 20%, para 5,5 milh\u00f5es, enquanto o t\u00edquete m\u00e9dio registrou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":322717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COM\u00c9RCIO ELETR\u00d4NICO FATURA R$ 2,2 BILH\u00d5ES NO DIA DAS M\u00c3ES - Bahia Economica<\/title>\n<meta name=\"description\" content=\"O maior portal de Economia da Bahia DESTAQUE DO DIA, ECONOMIA \/ POL\u00cdTICA Bahia Economica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bahiaeconomica.com.br\/wp\/2019\/05\/14\/comercio-eletronico-fatura-r-22-bilhoes-no-dia-das-maes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COM\u00c9RCIO ELETR\u00d4NICO FATURA R$ 2,2 BILH\u00d5ES NO DIA DAS M\u00c3ES - 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