{"id":192007,"date":"2018-10-31T14:43:16","date_gmt":"2018-10-31T17:43:16","guid":{"rendered":"https:\/\/bahiaeconomica.com.br\/wp\/beta\/?p=192007"},"modified":"2018-10-31T13:37:36","modified_gmt":"2018-10-31T16:37:36","slug":"black-friday-tem-38-de-consumidores-fies-em-media","status":"publish","type":"post","link":"https:\/\/bahiaeconomica.com.br\/wp\/2018\/10\/31\/black-friday-tem-38-de-consumidores-fies-em-media\/","title":{"rendered":"BLACK FRIDAY TEM 38% DE CONSUMIDORES FI\u00c9S EM M\u00c9DIA"},"content":{"rendered":"<p style=\"text-align: justify;\">A Black Friday deste ano, que ser\u00e1 realizada no dia 23 de novembro, ter\u00e1 crescimento de 19% no faturamento em rela\u00e7\u00e3o a 2017, devendo ultrapassar os R$ 2,5 bilh\u00f5es, segundo estimativa de Ricardo Bove, diretor da BlackFriday.com.br, idealizadora do evento no Brasil. De acordo com o executivo, cerca de 38% dos consumidores compram no per\u00edodo que antecede a data e no final de semana estendido. \u201cO termo \u2018a Black Friday j\u00e1 come\u00e7ou\u2019, muito usado pelos lojistas, \u00e9 mais que uma estrat\u00e9gia de marketing, \u00e9 uma realidade&#8221;, diz.<\/p>\n<p style=\"text-align: justify;\">Segundo ele, pesquisa da Provokers mostra que 94% das pessoas fazem buscas antes de comprar, sendo que 82% deles procuram as melhores ofertas antes do dia do evento. &#8220;O cen\u00e1rio de incerteza pol\u00edtico tem represado investimentos dos lojistas e compras dos consumidores, mas na ocasi\u00e3o da Black Friday j\u00e1 teremos uma defini\u00e7\u00e3o e, por consequ\u00eancia, um impulsionamento ainda maior no volume de vendas&#8221; comenta Ricardo Bove.<\/p>\n<p style=\"text-align: justify;\">Ele ressalta que a previs\u00e3o de ticket m\u00e9dio de R$ 607,50, segundo pesquisa da eBit|Nielsen, costuma ser, aproximadamente, mais de 30% superior ao ticket m\u00e9dio de vendas um dia comum, j\u00e1 que muitos consumidores costumam aguardar a Black Friday para realizar compras de valor agregado mais elevado. &#8220;Desde o in\u00edcio, quando trouxemos o evento para o Brasil, percebemos que os produtos de maior valor eram os mais vendidos&#8221; afirma Bove. Os smartphones s\u00e3o os mais vendidos durante o evento, seguido por televisores e eletrodom\u00e9sticos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday deste ano, que ser\u00e1 realizada no dia 23 de novembro, ter\u00e1 crescimento de 19% no faturamento em rela\u00e7\u00e3o a 2017, devendo ultrapassar os R$ 2,5 bilh\u00f5es, segundo estimativa de Ricardo Bove, diretor da BlackFriday.com.br, idealizadora do evento no Brasil. De acordo com o executivo, cerca de 38% dos consumidores compram no per\u00edodo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":192008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLACK FRIDAY TEM 38% DE CONSUMIDORES FI\u00c9S EM M\u00c9DIA - Bahia Economica<\/title>\n<meta name=\"description\" content=\"O maior portal de Economia da Bahia Uncategorized Bahia Economica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bahiaeconomica.com.br\/wp\/2018\/10\/31\/black-friday-tem-38-de-consumidores-fies-em-media\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLACK FRIDAY TEM 38% DE CONSUMIDORES FI\u00c9S EM M\u00c9DIA - 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